CASE STUDIES
Proven Track Record of Success
Proven Track Record of Success
Simon has partnered with numerous brands to develop bespoke customer acquisition programs that deliver results and exceed expectations. Our team has the experience, depth, and versatility necessary to help you achieve your goals.
Afterpay and Klarna, two emerging companies in the Buy Now Pay Later space, quickly realized the value of a strategic partnership with Simon. Both companies are engaged in multi-year, multi- market national on-center media and experiential executions to inform and educate customers, drive new customer acquisitions, and increase market share.
Retail Me Not was trying to establish itself as the ultimate savings destination for consumers’ favorite brands, stores, and restaurants. As a new player in the space with limited brand equity, they were eager to build awareness, drive new customer acquisition, and increase market share.
The multi-year strategic collaboration with Simon targeted multiple markets using on-mall media and experiential activations to increase market share and drive new customer acquisition and usage.
How did a scrappy German startup win the meal-kit wars? They activated a robust marketing strategy that included a wide range of channels to achieve market dominance.
The idea was simple: consumers could sign up to receive weekly refrigerated boxes, with pre-portioned ingredients and instructions for cooking. But how do you share that story with consumers in a fun, impactful, and meaningful interaction? Street Teams arrived at Simon properties to engage with consumers, educate, promote, and distribute vouchers. This multi-year strategic program targeted multiple markets and centers using experiential executions to increase market share and drive new customer acquisition.
Ebates, the leader in online cash back shopping, wanted to establish itself as the most rewarding shopper loyalty program. And while they were growing by acquiring other companies, they still needed to drive awareness and usage of their program by encouraging consumers to use their tool exclusively for access to coupons, codes, deals, and sales. In partnering with Simon, Ebates, a Rakuten Company, executed a national, multi-market media campaign with Simon to promote the in-store cash back incentive platform and grow new customer acquisitions.
Paramount Vacations wanted to promote their worry- free, expert-planned, and unforgettable luxury travel experiences to new potential customers. One of their key benefits is their commitment to service above and beyond that of a typical travel agency based on their experience and expertise to plan truly bespoke vacations. In partnership with Simon, they established a multi-year strategic relationship using Guest Services operations as a new customer acquisition platform for vacation services.
