CREATING THE NEW INTERACTIVE RETAIL MARKETPLACE

Imagination. Invention. Implementation.

Simon Innovation Group drives a culture of creativity that consistently elevates industry standards and delivers incremental traffic and sales to our retail partners and brands. Heavily invested in emerging technologies, our initiatives focus on merging the best of physical and digital concepts to create today’s interactive retail marketplace and to enhance the consumer shopping experience.

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Driving traffic

simon search®

a powerful new tool for shoppers
& retailers

Designed with the shopping center customer in mind, Simon Search enhances the shopping experience with the ability to easily search for products across multiple retailers and confirm inventory in real time. Now available across local Simon center websites, mobile apps, and interactive directories, it represents a giant leap forward for our industry - the first platform of its kind to offer retailer-supplied data directly to customers at this scale. Simon Search is used more than 1 million times every month!

Participation is EASY AND FREE. Share your existing local search product feed and Simon will take care of the rest.

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national outlet shopping day™ (NOSD)

a curated annual shopping event created to boost seasonal sales.

The first-ever National Outlet Shopping Day debuted June 11-12, 2022. Intentionally held during a typically slow retail season, this can’t miss savings event was designed to drive traffic and reward shoppers with exclusive deals, fantastic finds, and giveaways from over 280 brands at 90 Simon Premium Outlets and Mills centers nationwide. The result? A record-breaking crowd of 3.1M power shoppers and deal seekers. 

NOSD is another example of how Simon develops innovative consumer programs and experiences to drive traffic and sales to our centers and to our retail partners and brands.

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The Simon® American Express® Credit Card From Cardless

An innovative way to reward customer loyalty

The Simon Credit Card offers customers up to 5% back on purchases at Simon Centers, incentivizing cardholders to direct their spend at Simon destinations, reward them for their loyalty, and drive incremental sales to brands and retailers.

The Simon American Express Credit Card from Cardless

reinventing physical retail

Rapid Store Development, Operations and Fulfillment

LEAP

Scaling the synergy between bricks and clicks.

Is your brand ready to expand or take the leap from ecomm to brick-and-mortar retail? Simon + LEAP streamline the entire physical store process – from site selection, store design and development to turnkey retail operations – bringing new businesses to market faster than ever before.

Accelerate your expansion plans and put our experience to work for you today.

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Fillogic

Top logistics. Happy Customers.

A disruptive innovator in retail logistics, Fillogic’s unique approach to fulfillment services and technology allows retailers to maximize the speed of product delivery and thrive in the modern age of retail. The company’s scalable platform features turnkey technology, infrastructure, and operating capabilities, including services like Final Mile Fulfillment, Store-Based Fulfillment, Returns/Reverse Logistics, and B2B Distribution.

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Connecting and Creating
Value on New Levels

THE ULTIMATE OMNICHANNEL EXPERIENCE SHOPSIMON.com

Acquire new customers and drive sales with a store in our virtual marketplace

Expand your customer base and drive sales by featuring your brand in our exclusive online marketplace.  ShopSimon™ offers a comprehensive single source for on sale and discounted merchandise from over 360 retailers, connecting you with a valuable audience of engaged shoppers. Leveraging Simon’s 2 billion annual retail visits and over 150 million website visits to our consumer facing websites, ShopSimon provides a unique opportunity for customer acquisition with every sale, while offering innovative solutions like BOPIS, livestream shopping, and access to our Retail Media Network.  

This invitation-only marketplace allows your brand to benefit from new traffic in a seamless, brand-safe digital environment tailored to your strategic goals.  

ShopSimon is where innovation meets opportunity, bringing the retail ecosystem together to deliver more of what today’s shoppers demand.

ShopSimon is a collaboration between Simon and Rue Gilt Groupe, a leading eCommerce portfolio company.  Together, they bring unparalleled expertise in both eCommerce and retail, ensuring long-term success for your brand.

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livestreaming

connecting with customers virtually, in real time

Filmed in conjunction with key retail seasons and on-site events like National Outlet Shopping Day™ (NOSD), ShopSimon livestream events feature curated collections chosen from 200K+ products. Livestreaming offers  a unique showcase for brands, and brings the shopping experience direct to consumers with event hosts interacting with customers in real-time allowing customers to shop their favorite Simon Premium Outlets and Mills from anywhere, any time.

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augmented reality

enhancing the retail experience with technology

Consumers experienced an unexpected “surprise and delight” during Beauty Week and Holiday with augmented reality Instagram filters. Through the magic of auto-zoom and real-time motion tracking, AR virtual transformations add fun for everyone and drive social sharing.                           

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Innovating the Customer Experience

Making Everything Easier
A seamless experience between digital + physical

DROPIT

Optimized decision-making for omnichannel.

DropIt seamlessly integrates historical and dynamic data from your existing technology stack, automating decisions to drive improved efficiently.

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BOPIS

Buy Online, Pick Up In Store.

Brick-and-mortar retail stores play an integral role in today’s omni-channel retail experience. From ship from store, ship to store, Buy Online, Pick Up In Store, Buy Online Return in Store, and Curbside Pick Up, it’s all about delivering a seamless customer experience.

UPFRONT PLUS®
Parking

Reserved Premium Spaces.

Take the hassle out of finding the perfect parking spot. UpFront Plus® Parking gives shoppers quick and easy access to reserved premium spaces near entrances for a minimal fee. Ideal for BOPIS orders and quick shopping trips.

EV Charging Stations

Supporting sustainability with convenience.

Electric vehicle charging stations reinforce our commitment to sustainable practices. Our first EV charging station was installed in 2011 and today we offer 1,187 charging units across 124 centers. Stations accommodate both EV and plug-in hybrid models, which can be charged as customers shop or dine on-mall.